Post by account_disabled on Dec 14, 2023 5:12:37 GMT
Advertising with Google Maps is essential to remain competitive and top-of-mind. How to advertise your business on Google Maps Like Waze, there are four Google Maps ads that can be leveraged, although they’re not the same four options. 1. Desktop One of the main differences between Waze ads and Google Maps ads is that Google also offers a resource before the phone application. It has a desktop feature that users can use before they’ve even left the house to find out what their planned outing is and be inspired to add stops to it based on business promotions they might come across. 2. Promoted pins Even if a user hasn’t searched for it, pins will pop up in Google Maps to draw users’ attention to a nearby business. This increases visibility and inspires foot traffic by highlighting the business’s location. 3. Search results adverts If users search for something in Google Maps, search results adverts will also display other relevant options. The business information will be displayed to the user, along with its rating. 4.
In-store promotions This ad type will highlight in-store Industry Email List business promotions on the business account, visible to users when they search for something related. An in-store promotion can inspire users to visit to claim their promotion when they might not have had that intent originally. Advertising with Google Maps or Waze: the breakdown Ideally, a business should use both Waze ads and Google Maps ads to reach the entirety of its audience and maintain a competitive advantage. Most businesses are using at least one of these platforms. Not all use both. However, whether the intention is to use just one of these platforms, or use both in the most efficient way possible, here are factors to look out for. Ease of setup The Waze setup is fast, easy, and guided. However, if a business is already set up on Google AdWords and Google My Business, then setting up ads is fairly quick and simple. Whether or not Waze is used, it’s a good idea to create a Google My Business profile to improve a business’s visibility. It’s a free service and enhances local SEO ranking, making local search ads on Google easier. App usage Only Waze app users will see Waze advertising and the same with Google Maps ads. Google has an advantage here as its ads can be found through the app or on a desktop. Waze is heavily focused on drivers, whereas Google Maps can also apply to users walking, bussing, or biking.
The use of the two platforms depends on the target market and the goals of the business. Immediacy Waze ads are best suited to immediate needs. They’re seen by people who are ready to go or are already driving. The ability of Google Maps ads to show on desktop and mobile searches means it can capture an audience at an earlier stage in the customer journey. For more impulsive/immediate services, such as a gas station, this is not as necessary. For a product like a car where users tend to do more research, it’s beneficial to capture them earlier. Payment methods Waze and Google Maps have different ways of charging for ad services. Waze uses CPM (charging per 1,000 ad impressions). Google Maps charges by engagement. Waze requires payment to show ads, whereas Google Maps only requires payment when a user has engaged with the ad. Beat the competition with Pedestal Search Pedestal bridges the gap between your company and your customers. Our experts develop and execute search marketing strategies that help you drive profitable growth and build trust. For more insider SEO and PPC advice, contact us for a free marketing assessment today!
In-store promotions This ad type will highlight in-store Industry Email List business promotions on the business account, visible to users when they search for something related. An in-store promotion can inspire users to visit to claim their promotion when they might not have had that intent originally. Advertising with Google Maps or Waze: the breakdown Ideally, a business should use both Waze ads and Google Maps ads to reach the entirety of its audience and maintain a competitive advantage. Most businesses are using at least one of these platforms. Not all use both. However, whether the intention is to use just one of these platforms, or use both in the most efficient way possible, here are factors to look out for. Ease of setup The Waze setup is fast, easy, and guided. However, if a business is already set up on Google AdWords and Google My Business, then setting up ads is fairly quick and simple. Whether or not Waze is used, it’s a good idea to create a Google My Business profile to improve a business’s visibility. It’s a free service and enhances local SEO ranking, making local search ads on Google easier. App usage Only Waze app users will see Waze advertising and the same with Google Maps ads. Google has an advantage here as its ads can be found through the app or on a desktop. Waze is heavily focused on drivers, whereas Google Maps can also apply to users walking, bussing, or biking.
The use of the two platforms depends on the target market and the goals of the business. Immediacy Waze ads are best suited to immediate needs. They’re seen by people who are ready to go or are already driving. The ability of Google Maps ads to show on desktop and mobile searches means it can capture an audience at an earlier stage in the customer journey. For more impulsive/immediate services, such as a gas station, this is not as necessary. For a product like a car where users tend to do more research, it’s beneficial to capture them earlier. Payment methods Waze and Google Maps have different ways of charging for ad services. Waze uses CPM (charging per 1,000 ad impressions). Google Maps charges by engagement. Waze requires payment to show ads, whereas Google Maps only requires payment when a user has engaged with the ad. Beat the competition with Pedestal Search Pedestal bridges the gap between your company and your customers. Our experts develop and execute search marketing strategies that help you drive profitable growth and build trust. For more insider SEO and PPC advice, contact us for a free marketing assessment today!