Post by account_disabled on Jan 28, 2024 3:08:58 GMT
about the audience adapting the brand style to the existing audience, or by finding the largest possible target audience that resonates with your brand voice. Either way, you will need to research your audience and formulate your target audience. buyer person . Audit of existing content Whatever style of content is getting the most views in your catalog, it must be doing something right. Follow audience statistics. Create Dos & Don'ts You may have an idea of what your brand is, but you also need to define what it is not. Make an extensive list of best practices and things to avoid.
Here's an example from Adidas' brand guidelines for logo design: Adidas brand guidelines logo Writing a communication document Now it's time to bring everything together in one document to create a unified brand image. You can Special Database also work with the brand voice worksheet. Here's a great way to write your brand voice: Zīmola vadlīnijas Zīmola balss diagramma Similarly, you can also use this Venn diagram to identify specific voice elements: Venn Diagram of Brand Voice Elements Wheel of brand archetypes You can use this wheel to determine which archetype best suits your business. While this tool is mostly fun and creative, it can also help keep your performance consistent. Using this kind of unified personality can help you stay organized as you go.
Another way to determine your place on the wheel is by taking the brand archetype quiz . It's an easy way to determine where your company's image fits best in this pantheon, and is useful for both external and internal branding. On top of that, it's kind of a Buzzfeed personality quiz: don't take it too seriously, but use it to get a feel for your company's personality. Elements of Digital Brand Guidelines Brand photography guidelines A distinct, recognizable style of photography and filming matches the visual content perfectly. It's especially important to have a common theme in your images and videos. Colors and framing are a language like any other, and using that language says a lot about your brand and its voice. Here are some things to keep in mind when deciding on a voice for your photography brand: Content and subject matter Decide what you will and will not allow